This page outlines how Rivalry Commerce™ supports rights holders at a high level.
For Rights Holders
Artists • Venues • Promoters
Rivalry Commerce™ is designed to support rights holders through controlled, event-based commerce deployments that integrate directly into live and scheduled event experiences.
Access is provided through licensed deployments coordinated directly with artists, venues, promoters, or their authorized representatives.
Overview
Who This Is For
Rivalry Commerce™ works with:
- Recording artists and touring acts
- Live event venues
- Promoters and production partners
- Rights holders and authorized representatives
All deployments require confirmation of rights and authorization for the applicable event(s).
Event-Based Commerce Enablement
Deployments are structured around specific events or defined event windows and may support:
- Pre-event commerce engagement
- Live event commerce access
- Post-event commerce opportunities (when approved)
Each deployment is configured to align with the event timeline, audience, and approved use cases.
Control & Oversight
Rights holders maintain oversight through:
- Defined deployment scope and boundaries
- Approved activation windows
- Authorized commerce formats and inventory
- Scheduled prompts and interaction controls
All deployments operate only within the approved parameters.
Brand Alignment
Deployments respect artist and event branding, audience expectations, and approved merchandise
Reporting & Insights
Transaction-based insights for operational review and post-event evaluation
Controlled Access
Event-specific, time-limited deployments with defined boundaries
Brand & Experience Alignment
Rivalry Commerce™ deployments are designed to respect and align with:
- Artist and event branding
- Audience expectations
- Approved merchandise, offers, or licensed products
Commerce experiences are structured to complement the event rather than disrupt it.
Reporting & Visibility
Reporting focuses on approved, transaction-based insights related to the licensed deployment.
Measurement may support:
- Operational review
- Post-event evaluation
- Rights holder reporting needs
No performance or revenue outcomes are implied.
Pilot Opportunities
Limited pilot deployments may be available for:
- First-time partners
- New event formats
- Controlled testing scenarios
Pilot deployments are event-specific and time-limited.
Licensing & Commercial Considerations
Licensing structures and commercial arrangements are determined individually based on:
- Event scale and reach
- Deployment complexity
- Operational requirements
Details are discussed directly as part of the deployment review process.
Next Steps for Rights Holders
Rights holders interested in exploring a licensed deployment may submit a request for review and coordination.
All deployments are subject to approval and operational alignment prior to activation.
Request Deployment Access