How it works

A rights holder licenses the commerce layer for a defined scope of events. The license does not replace existing systems.

• Ticketing systems unchanged

• Merchandise systems unchanged

• No data ownership transfers

The layer establishes event-relative windows where merchandise access is permitted. Outside these windows, it remains inactive.

• After ticket purchase

• During event lead-up

• In-event moments

• Limited post-event window

Only merchandise authorized within the Licensed Commerce Layer can be activated. Products outside the layer are explicitly excluded.

This creates a controlled environment where transaction signals are clean, isolated, and attributable to licensed conditions.

When a licensed window opens, fans access authorized merchandise directly from their device. No lines. No staffing dependency.

• Seat-based purchasing

• Moment-locked availability

• Expanded SKUs fulfilled off-site

The pilot is validated only if net-new, completed transactions occur within licensed moments. No attribution modeling or optimization loop.

If incremental transactions do not occur, the license concludes.

Transaction-Based Validation

The pilot is validated only if net-new, completed transactions occur within licensed moments.

There is no attribution modeling, behavioral scoring, or optimization loop.

No clicks

No attribution

No optimization loop