This overview is intended to explain the role of the control layer at a high level.
Technology Overview
Commerce Control Layer
Rivalry Commerce™ operates through a centralized commerce control layer designed to enable licensed, event-based commerce experiences within defined boundaries.
The control layer coordinates when, where, and how commerce interactions are made available during approved deployments, without requiring rights holders or partners to manage underlying systems.
Overview
Purpose of the Control Layer
The commerce control layer is designed to:
- Support event-specific commerce activation
- Maintain clear boundaries around approved use cases
- Coordinate timing, access, and availability
- Align commerce experiences with live or scheduled events
Rather than operating as an open marketplace, the control layer enables controlled, deployment-specific commerce experiences.
Control Layer Architecture
Event Context
Timing & Boundaries
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Control Layer
Authorization & Coordination
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Commerce Access
Approved Interactions
Event-Aware Activation
Commerce access is activated in alignment with:
- Event schedules
- Approved activation windows
- Deployment-specific timing rules
This allows commerce interactions to be made available before, during, or after an event, based on approval and planning.
Timing Control
Event-synchronized activation
Boundary Enforcement
Approved scope management
Access Control
Authorization & permissions
Activity Monitoring
Transaction visibility
Access & Boundaries
The control layer enforces deployment boundaries by:
- Limiting access to approved events or event windows
- Restricting availability to authorized audiences and use cases
- Preventing use outside defined deployment parameters
This structure supports consistent oversight and controlled operation.
Commerce Coordination
The control layer coordinates approved commerce elements such as:
- Product or offer availability
- Interaction timing and duration
- Authorized prompts and engagement points
All commerce activity operates within predefined rules set for each deployment.
Measurement & Visibility
Measurement focuses on approved, transaction-based activity related to the licensed deployment.
Reporting is designed to support:
- Operational review
- Event-level analysis
- Rights holder and partner visibility
No performance outcomes are implied.
Designed for Licensed Deployments
The commerce control layer is built to support:
- Rights holder oversight
- Partner coordination
- Event-based licensing models
It does not provide open platform access or self-directed deployment capabilities.
Summary
Rivalry Commerce™'s commerce control layer provides a structured, event-aware foundation for licensed commerce experiences, enabling coordination, control, and visibility without exposing underlying systems or requiring technical integration from rights holders.